PR Services / Worldwide / Paris Office
Press kit copy writing – translation of seasonal press releases, invitations, additional materials.
Look Books distribution to key publishing houses & publications – printed and on-line.
Organization & assistance for the press during fashion presentations/events if/when necessary.
Media advertising advise for the upcoming seasons – media support chart preparation.
Maintenance of photo & media collateral library
Organization of the samples for local and international fashion shoots conducted by top French/European and International fashion press.
Maintaining of close relationships with VIP/Celebrity stylists on behalf of the brand – celebrity dressing and product placement.
Providing media and visual information to journalists upon request.
Full spectrum of daily media relations (glossies, weeklies, newspapers, on-line, TV product placement).
Monitoring & press cutting service.
Evaluation, organization and execution of media and third-party promotions.
Publicity for a particular event/occurrence.
Monthly reporting (starting after the 1st trimester).
Extra Services & Recommendations
Concept development (Designer profile, Company profile, Brand philosophy, Visual references).
Identifying and establishing press and communication goals and ways to achieve those goals (short & long term).
Identifying your brand audience and finding the most cost effective and efficient ways to reach your audience.
Establishing brand visual identity.
Concept & preparation (moodboard & campaign).
Press days and resees ( 4 times a year according to Chambre Syndicale de La Haute Couture et Pret-a-Porter schedule ).
Negotiation of official Paris Fashion Week participation (ON Calendar).
Event organization (clubs, hot venues, etc.) – Production will be extra charged.
SMM (shootings, street style, influencers, statistics, follow up, stories, updates, lay out).
Participations in Contests (LVMH, Hyères, Andam, Woolmark) – Inscription and follow up.